Project and use where the product wins?
WHO USES
11. ARCHIECT What do they specify this product for? and why?
12. ENGINEER What do they specify this product for? and why?
13. QS/PM What do they care about?
14. SITE How does this product make their job easier?
15. READYMIX / CONCRETE CONTRACTOR How does this product make their job easier?
16. OWNER/DEVELOPER/TENNANT What do they want longterm?
Primary objection answered
8. where it doesn’t work?
6. When it is NOT required
WHAT THE PRODUCT IS & HOW IT WORKS
WHAT THE PRODUCT IS & HOW IT WORKS
What problem it solves TEXT
What it replaces TEXT
What costs it avoids 3 TEXT
HOW IT WORKS 2 TEXT
HOW IT WORKS 3 TEXT
PRICE (Narrative, not $) How it’s priced and justified: premium vs value, lifecycle cost, discounts, commercial terms.Entry / Mid / Premium / System
BENEFITS & PROOF
BENEFITS & PROOF =
BENEFIT 1 TEXT
BENEFIT 2 TEXT
BENEFIT 3 TEXT
PROOF 1`TEXT
PROOF 2`TEXT
PROOF 3`TEXT
BPIR - How This Product Contributes To Compliance
Downloads – Body
All the details you need – download a PDF copy of the product information sheet.
Or need some help specifying our products? Let us know the details of your next project and we’ll get in touch.